Tuesday, March 29, 2005

Trademarking Jesus

Orange isn't the new black, Religion is. So argues an article in today's Times, Wearing Their Beliefs on Their Chests, which discusses the growing use of religious imagery and messages on clothing. This trend goes beyond the ubiquitious "Jesus is my Homeboy" t-shirts sold at Urban Outfitters (among other stores), and extends to religious gear worn seriously, not ironically. While the Times see it is part of the commidification and adaptation of religion in our society, it is suspiciously like the penchant for wearing Asian religious symbols that I recall from middle school. Some objected to that trend as disrespectful to Asian religion, but the voices of dissent seem quieter with this new trend. Maybe things are different when it is our own cultures we are exploiting.

On that note, some of my favorite religious-themed apparel, although it could be argued that much of it is more cultural than religious:

"Everybody Loves a Jewish Girl"
Rabbi's Daughters
Jew.Lo and Jewcy

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